Designing Friction That Deters, Not Destroys Trust
Friction should be surgical and time-boxed. Replace generic red banners with context-rich insights: why this beneficiary scores risky, what other customers recently reported, and how reimbursement policies apply. Offer alternatives like smaller test payments, verified payee lookup, or scheduled sends after reflection. Benchmarks show well-crafted, narrative-aware interstitials reduce losses double digits without meaningful churn. Measure effectiveness with A/B tests, track attacker adaptations, and rotate content frequently. Above all, be kind; most victims are cooperative, scared, and deserving of patient guidance.